prohibition, bootleggers, and speakeasies

Let's go back in history for a moment. Back to a time of prohibition, bootleggers, and speakeasies 🥃

It’s hard to believe now, but there was a time in America where bourbon, and all other spirits, were outlawed (crazy idea these days). I want to take a second to talk about the Prohibition era—a time when America's beloved whiskey (and spirits in general) went underground.

From daring bootleggers to secret speakeasies, bourbon's journey through the 1920s is a testament to resilience and ingenuity.

Prohibition, which lasted from 1920 to 1933, sought to curb the nation's alcohol consumption but instead sparked an era of clandestine creativity.

Bootleggers risked everything to supply bourbon to a thirsty public, navigating a web of law enforcement and rival gangs. Iconic figures like Al Capone became household names, not just for their illicit activities but for their role in keeping the bourbon tradition alive.

Speakeasies, the hidden gems of the Prohibition landscape, provided a refuge for those seeking to enjoy bourbon away from prying eyes. These secret bars, often tucked behind unassuming storefronts, flourished across the country, fostering a unique culture of exclusivity and camaraderie.

Today, bourbon stands as a symbol of American heritage and resilience. Its survival and evolution through one of the country's most tumultuous periods is a testament to the indomitable spirit of its makers and enthusiasts.

Cheers to bourbon—a drink that not only endured, but thrived- against all odds. 🥃