Are you looking to diversify your investment portfolio? Consider the allure of whiskey investing. That’s right. Real portfolio diversification. This isn’t just adding different stocks, this is a separate investment altogether that has no attachment to the ups and downs of the stock market.

When I was young, my dad would take me to visit construction projects he was working on after the workday had closed.

One evening, we stopped by a property where he was building a pavilion. As we walked up the driveway, the screen door to the house opened and someone said “You look like you could use a drink”.

It was Booker Noe, Jim Beam’s grandson.

In the world of premium whiskey, every sip tells a story. Behind each bottle lies a journey of craftsmanship, passion, and collaboration. At LQD Assets, we've had the privilege of being part of many such stories, but one partnership stands out—the transformational journey with Revelette Bourbon.

In the dynamic landscape of alternative investments, whiskey barrels and Bitcoin stand out as two intriguing options. While they may seem vastly different at first glance, a closer examination reveals some fascinating parallels – and some compelling reasons why whiskey barrel investing might just have the edge.

The term “never put all of your eggs in one basket” is relevant for many scenarios, but when it comes to investing, there’s no better rule of thumb.